The NEW RATIONAL SelfCooking Center^® now with even more cooking methods and even easier to use

Landsberg am Lech, September 2006
Since it was introduced onto the market in 2004, the RATIONAL SelfCooking Center^® has been an unparalleled success story. With over 50,000 units sold around the world, numerous international prizes and awards and the results of a survey of 550 SelfCooking Center^® owners recently carried out by TNS Infratest, it speaks for itself. According to Infratest, 84% of those surveyed agreed that the latest RATIONAL technology gave them an “extremely large” or “very large” competitive advantage.

Despite establishing a new world standard in large-scale kitchens, the market leader RATIONAL has not stopped its development work. In endeavouring to offer the user the maximum possible benefits, RATIONAL has further developed the automatic cooking processes of the SelfCooking Center^® which, according to the Infratest survey, 70% of users “always” or “very frequently” used.

With the new cooking modes (Potato products and Egg dishes/Dessert) and many other new cooking processes, the SelfCooking Center^® offer users a much greater variety of cooking methods, while being even easier to use. In the new SelfCooking Center^®, even complicated things such as 100 fried eggs or omelettes, Pasta without water or 120 pizzas in 7 minutes to name just a few examples of the many additional options, are simply possible at the push of a button.

And it is not only future purchasers that have reason to cheer. All owners of existing SelfCooking Center^® units can enjoy these benefits too. Every SelfCooking Center^® is equipped with a USB port, so the unit’s intelligent cooking can be updated immediately, just as if it were a newly purchased unit.