One Idea Changes the World

The RATIONAL idea was and is to clearly define a target group and to forge a close and intimate relationship with that target group. Our target group are the people who use heat to prepare food in commercial catering.We therefore focus on an enduring basic human need:"Away-from-home catering for hot food".

Our overriding aim is always to offer our customers the maximum benefit. Increasing benefit for our customers has enhanced our attractiveness and appeal year on year. A steady growth in appeal ultimately results in a steady rise in demand, which in turn produces long-term growth.

The logical consequence of our customer benefit strategy is a rigorous specialisation in culinary technology – in other words, in the customer’s applications. Our core competence is the transfer of thermal energy to all kinds of food. Our know-how lead in this area is growing continually.