Sales and Marketing Process

RATIONAL products owe their success to our modern Sales and Marketing organisation as much as to outstanding quality and technology.

We are already represented by appropriate networks in over 85 countries throughout the world.

The RATIONAL Sales and Marketing process is clearly described, transparently measurable and uniformly organised worldwide. The process chain ends with the customer's order.

Our sales agencies all over the world work to the same rules. Customer history is continually being added to.

Core processes
Integrated innovation processIntegrated innovation process
Sales and Marketing ProcessSales and Marketing Process
Production and Supply ProcessProduction and Supply Process
After Sales ProcessAfter Sales Process
Service ProcessService Process